On veel üks põhjalik uuendus – järgmisest kuust ilmuvad Dodge autod Euroopasse Alfa Romeo kaubamärgi all, mis omakorda Põhja Ameerikasse jõuavad Dodge`idena.

The new Chrysler's attributes will stay true to the Chrysler DNA. Francois says by 2014 entire product lineup will be reshaped.
Profitability has been an issue with Dodge adding volume but not profitability and Chrysler has had profits squeezed by competition. Most national sales companies are integrated with Daimler at this time. Latin America is the largest share, then Europe, then Asia. “Three brands, but little volume.” Market share is little over 1%. Fiat has a strong distribution structure with 3 million vehicles in Latin America vs Chrysler's 45,000 and they have a full infrastructure. In Europe, Fiat has over 10 times the volume. In Asia, the businesses are similarly sized but Fiat has more partners.
Chrysler does not compete in the A, B, or C segments where half of international trade is. It does compete well as a niche manufacturer but there are problems going forward even with this model.

Lancia was in a similar condition as Chrysler when he came. He started with a 4% market in Italy with six nameplates, in 2009 at 4.8% with four nameplates. Lancia focused on three basics, product, marketing, and network. In the US, Chrysler has five nameplates with total 1.8% share, looking for 3.4% share with more nameplates by 2014. “It’s about 84 years of history.” Comfort, performance, styling, innovation, quality, value, efficiency. Walter P. Chrysler: “I gave the public quality, beauty, speed, comfort, style, and power, all at a low price.” Quality, value, and efficiency require hard work but the rest is also needed for Chrysler. New ads: “It’s time to reignite the American dream. Let’s make cars people want to make out it. Cars people want to have their photos taken in. It’s time, once again, for America to arrive in style.”